SEO for a spiritual-goods shop on Côn Đảo: traffic target met 3 months early
Overall SEO for a ritual-offerings shop on Côn Đảo, Bà Rịa–Vũng Tàu, a niche with strong competition and limits on how it can be marketed.
- CLIENT
- Đồ lễ Tâm Đức
- SECTOR
- Spiritual goods
- SERVICES
- SEO, Content strategy
- YEAR
- 2023
- Ahead of schedule
- 3 months
- Traffic goal reached early
- Of the traffic commitment
- 110%
- Tracked keywords in the Top 10
- 100%
- Tracked keywords in the Top 3
- 68.76%
- Featured snippet on Google
- Top 0
- For the sales keyword group, after 4 months
Challenge
Đồ lễ Tâm Đức is a well-regarded supplier of ritual offerings, votive goods and paper offerings on Côn Đảo, Bà Rịa–Vũng Tàu. The shop wanted more traffic to its website, and above all traffic that helps raise sales.
- The category is highly competitive, with large and small rivals. Online, the shop competes in search with travel agencies and OTAs.
- It is a niche tied to spiritual practice, which limits the marketing activities that can be used.
Approach
We combined the traffic target with an overall SEO program built around these challenges, and tracked a group of sales keywords week by week.
Results
The traffic goal was reached 3 months early, at 110% of the traffic commitment. Traffic kept growing through the project and after acceptance. Of the tracked keywords, 100% reached the Top 10 and 68.76% reached the Top 3.
Between 14 November and 21 May, the keyword for the price of ritual offerings on Côn Đảo moved from position 64 to 1, "miếu thổ thần Côn Đảo" from 17 to 1, and the keyword for buying offerings for Cô Sáu on Côn Đảo from 52 to 1. Another sales keyword for ordering offerings moved from 81 to 2. After 4 months the site also appeared as a Google featured snippet for the sales keyword group.
