SEO and Google Ads for an industrial supplier: Top 10 keywords up 400%, organic traffic up 433%
An integrated SEO and Google Ads program for a supplier of machinery and equipment to the plastics industry, built to raise brand awareness and bring in more buyers.
- CLIENT
- Hoàng Tiến Phát
- SECTOR
- Industrial machinery
- SERVICES
- SEO, Google Ads
- YEAR
- 2024–2025
- Keywords in the Top 10
- +400%
- Organic traffic
- +433%
- Above the committed KPI
- Organic conversions
- 391
- Zalo, inbox, hotline calls and form submissions
- Google Ads conversion rate
- 6.69%
- Display 9.56%, Search 3.39%
- Monthly paid clicks
- 1,909
- Display about 1,066, Search about 833
Challenge
Hoàng Tiến Phát supplies machinery and equipment to the plastics industry, helping manufacturers reach advanced technology to raise productivity and optimize production. The brief was to increase brand awareness, build a structured and professional online presence, and attract potential customers.
Approach
An integrated SEO and Google Ads strategy: SEO to build visibility and trust, ads to raise visibility and convert more of the interest into leads. Each channel followed the same equation: the right demand plus traffic that means something.
SEO: content that follows real demand
- Content relevant to plastics machinery and the plastics market, with a clear path to customers interested in the machines.
- Higher rankings for keywords on specific machine lines.
- Traffic drawn by quality content, with better conversion rates and a stronger brand.
- On-page experience optimized for conversion.
Google Ads: conversion keywords
- Keywords chosen for purchase intent among buyers considering auxiliary plastics machinery.
- Ad landing pages matched to each keyword.
- Traffic from target regions and audiences, with engaging ad content.
- Ad placements optimized for fit.
Banner ads and Search ads were combined across Long An, Ho Chi Minh City, Bình Dương and Đồng Nai, to raise ad visibility among the target customer group. The site was also recommended by AI tools through articles on the plastics market, industry trends and product information, which adds credibility with buyers.
Results
Top 10 keywords grew by 400% and organic traffic by 433%, above the committed KPI. Organic search recorded 391 conversions through Zalo, inbox, hotline calls and form submissions.
Google Ads delivered about 1,909 paid clicks per month (Display about 1,066 and Search about 833) at an average CPC of VND 3,910, with Display at VND 512 and Search at VND 8,210. The ads conversion rate was 6.69%: 9.56% on Display and 3.39% on Search.
Nearly 70% of ad conversions came from Ho Chi Minh City (69.6%), followed by Đồng Nai (13.7%), Bình Dương (12.1%) and Long An, concentrated in January, July, August, September and December.
