INSIGHTS

What we learn, written down.

Insights from client work, explainers on how we deliver, and proof when a result is cleared to share.

Illustration: surveyor's flag planted on a long straight road that recedes into the distance, small evenly spaced milestone posts along the road, the flag stands at the first milestone.
EXPLAINERMAY 2025 · 7 MIN

Why we agree a First Value Date before work starts

A launch date tells you when work ships. A First Value Date tells you what measurable result should be live, how it will be checked, and what happens next.

Toàn Bùi · FounderRead →